How to balance a financial and flexible career with the life of a performer – Alison Beveridge
How to balance a financial and flexible career with the life of a performer – Alison Beveridge
Alison Beveridge was just 23 when she took over Razzamataz Durham. As an actress, she had a good understanding of what it took to run a drama class but no business knowledge, which is why she turned to the franchise route.
Background
I have a 1st class hons in Performing for Live and Recorded Media and a Masters in Acting from the Academy of Live and Recorded Arts in London. I have had various acting work including the national tour of Beauty and the Beast, Edinburgh Festival, independent films, voiceovers including the Olympics, Adventure Valley and ITV, theatre work including my own one woman show that I wrote.
Why Razzamataz
It was 2014 and I was working in retail and finding it difficult to attend auditions when I came across the Razzamataz brand. With no business background myself, I felt that Razzamataz offered a ‘safe’ way to learn with support from those more experienced than I was. The business also provided me with flexibility and freedom, enabling me to continue to pursue my acting ambitions too.
Transferable skills
Alison Beveridge, Proud Principal of Razzamataz Durham, with one of her students
I’m very determined to bring in my background as a performer to my business and instil a sense of passion together with a strong work ethic, determination and tenacity. I love being both organised and creative and being a Principal provides a platform to achieve this. During my time with Razzamataz I’ve also developed leadership and entrepreneurial skills, which will be a huge asset for the future.
Lifestyle
Being a Razzamataz Principal fits in brilliantly with my lifestyle. I’m not stuck to 9-5 hours and most of the time I can work when and where I like. That said, you have to be self-disciplined because you are solely responsible to get things done. I’ve combined Razzamataz with a role at a charity called Compassion, which is part time and I try to separate days and use a pomodoro timer to encourage productivity. Plus, I love a good to do list!
Adding value
Being part of an encouraging network adds such a huge amount of value to my business. To have others that are in a similar position to yourself is amazing and allows you to learn from their experience, share successes and try new things.
What advice can you give
If you’re passionate, hard-working and ambitious – go for it! It will take over your life for a little while but won’t feel like work as you’ll thrive on the challenge.
Value and rewards
My school gives me so much to be proud of and one of the most satisfying is the transformation of my staff and students, they constantly grow and develop, and it is exciting to see what they are going to do next. I’m also very grateful for the strong, healthy community we have created in my local area. Everyone knows Razzamataz Durham for being a place to belong, where they’ll be valued, respected and celebrated and that is a huge achievement for all my team.
Alison with her fabulous team at Razzamataz Durham during a fundraising event
Join our network
Do you have the desire needed to run your own theatre school?
Speak to our friendly Head Office staff and find out how you can transfer your skills. To celebrate 20 years in business, we currently have a 50% off the franchise fee, first term management fee free PLUS we pay your VAT. Just quote PR2020.
Call 01768213086, email: franchise@razzamataz.co.uk or
visit: www.razzamataz.co.uk/franchise-opps/discovery-dens/
Razzamataz returns to Her Majesty’s theatre
Razzamataz returns to Her Majesty’s theatre
Children dreaming of a life as a performer got the opportunity of a lifetime with the chance to perform on a West End stage. Soaking up the history and atmosphere of Her Majesty’s theatre, home to Phantom of the Opera, was a magical experience for students who attend a national theatre school franchise.
Razzamataz Theatre School took approximately 300 students to London to perform in a gala showcase, where they got to sing, dance and act to a full house of friends, family and former students, including many who now make their living performing in the West End in shows such as Hamilton. The performance will show what students learn every week and will demonstrate a range of genres from street dance and commercial singing through to more traditional West End musical theatre styles.
In the audience was also Felicity French, Casting Director at Cameron Mackintosh Ltd. Current credits include Les Miserables West End, UK Tour and in concert, Hamilton West End, The Phantom of the Opera West End and UK Tour and most recently Mary Poppins West End. Felicity was delighted to be asked to review the show as she explains: “I’m thrilled that Razzamataz are able to provide such wonderful opportunities for students like performing at this iconic theatre. We actually hold our Phantom of the Opera auditions on this very stage. Who knows, maybe in years to come some of these talented youngsters will be back auditioning for us.”
The opportunity to perform on a West End stage was so popular that this year, Razzamataz are hosting two events; one in December and then again in February.
Razzamataz is gearing up to celebrate 20 years in business in 2020. Continuing to inspire students and offer them wonderful opportunities is forefront at all times with further opportunities planned including: performing at the Indigo at the 02 and overseas performance opportunities at Disneyland® Paris and a new venture called Razz at Sea, which offers students the chance to perform to an international audience and meet the show cast on a cruise ship.
“We have always believed that these experiences benefit every child, from those that want to work professionally to those that attend to make new friends and build their confidence,” says Denise Hutton-Gosney, MD and Founder of Razzamataz. “As we approach our 20th year in business, we are looking to offer even more fantastic experiences for both the students and the franchisees who run the schools. Being part of a successful franchise network allows our Principals to offer students and their families a chance to make these very special memories.”
Another benefit of being part of a large and successful franchise is the opportunity to collaborate with other franchisees and learn from their experiences. Taking such a large number of students on a trip and ensuring the safety and enjoyment for each and every child is of paramount importance, which is why Razzamataz can rely on their team of experts to deliver a spectacular day for all involved.
“To offer the very best training and experiences we feel that it is important for us all to continue to learn, which is why we regularly work with experts in a wide range of fields to ensure we are always delivering the very best for our students and Principals,”adds Denise.
Join our network
January 2020 is the start of the 20th birthday celebration, which includes a special financial incentive to join the award-winning network. Selected potential franchisees are being invited to attend the annual Razzamataz Conference held on 20 January 2020 at the stunning Atmosphere Venues in Millbank, London. This is a chance to meet Denise and the Head Office team and to find out more about running a theatre school including the many large-scale performing opportunities, business development and the launch of new products under the Razzamataz brand.
We are particularly keen to recruit in Scotland; specifically, Dundee and Aberdeen and Wales; specifically, in Cardiff and Swansea and we have a resale opportunity in Hackney and Paisley. For those looking for a part-time enterprise, the Early Years Franchise has been created to cater to the demand for people wanting to work in the children’s performing arts industry but who do not have the relevant experience to launch a full Razzamataz Theatre School.
As a theatre school franchise prepares to celebrate its 20th anniversary, we mark the achievements of some of the first franchisees who came on board during the very early days.
Razzamataz Theatre Schools achieved national recognition in 2007 after an appearance on BBC’s Dragons’ Den in which Duncan Bannatye offered the full investment. Since then, the franchise business has become more and more successful and created entrepreneurs who are enjoying their own flourishing theatre schools.
Meet our Principals
Kirsty was one of the first students at Razzamataz Derby
Former dancers
Shanley Booth, Principal of Razzamataz Derby, was one of the first Principals to open a school and she has seen huge changes within the network. “As a former dancer, I knew that I wanted to stay in the industry because an office type job just would not have suited my personality,” says Shanley. “Although I have also been involved in the fitness industry, it is Razzamataz that has really provided me with stability and the chance to have a successful business.”
During her career, Shanley has learnt a lot about business and now really enjoys mentoring not only her students, but also her teachers as she explains: “One of the first students to walk through the door when Razzamataz Derby opened was Kirsty Holland. Kirsty started her training on day one when she was seven years old and stayed with us until her final show aged 18 years when a friend of mine came along to help out on show day. Natalie Weetman was the entertainments manager for Alton Towers and offered Kirsty a job after seeing her talent on stage. Kirsty is now the main CBeebies presenter at Alton Towers as well as being a Minis and Juniors dance teacher at Derby.”
Pam, Principal of Dumfries with daughter and HO member Charlotte
Changing careers
Many Principals within the network have been part of Razzamataz as either teachers, assistants or staff members. For Pam Dixon, Principal of Razzamataz Dumfries, her journey began as an admin assistant and then watching her own daughter open a school. “The ethos, opportunities and support that was available persuaded me that I could also have my own theatre school even though I had no experience and was already a granny,” says Pam. “Razzamataz gave me the confidence that I would never had myself. It has really been life changing and gave me the courage to step out of my comfort zone, I just wish I had done it sooner.”
Razzamataz Dumfries student
Pam has been a Principal for more than ten years and delights in watching her school and students’ progress as she explains: “Watching the change in confidence in our students and the impact this has on the entire family in some cases is such a highlight. We are so privileged to be on this journey with them.”
By joining a franchise, Pam has loved all the opportunities that have come with it as she explains: “There have been so many incredible things. The Stage scholarships have given so many opportunities for our students, the Disneyland Paris performance, Ashley Banjo workshop and Diversity studio trip, West End performances and so many amazing workshops that I could never have set up without the support of the Head Office.”
Deborah Laws, Principal Razzamataz Plymouth
Performing arts professionals
Even Principals that joined the network with an impressive background in the arts have benefited from being part of the Razzamataz franchise. Deborah Laws, the Principal of Razzamataz Plymouth is a dance studio owner, an ISTD examiner and a tutor for the ISTD teaching qualifications. She opened her school in September 2008 to offer a wider range of activities for her dance school students to partake in and an opportunity to boost her income.
“The support from Head Office and events we have really helps to build on the business,” says Deborah. “Razzamataz has so much potential and it has been a great bolt-on to my other businesses.”
From assistant to Principal
Emily second left next to Hayley, joint Principals, Razzamtaz Medway
Some of the theatre school franchises have surpassed even Head Office’s expectations of what could be achieved. Razzamataz Medway will be celebrating ten years in 2020 and has an impressive record; more than 600 students and many past students working professionally on the stage and screen in hit shows such as Hamilton.
Emily Miller joined Razzamataz Medway on day one of its opening as a teaching assistant in 2010. Today, she is joint Principal with Founder Hayley Limpkin. “After finishing a professional performing contract in 2015, I started working in the office for Hayley as an administrative assistant and it was so interesting to learn the other facets of the business,” explains Emily. “This is when my Razzamataz career became super exciting as I was involved in the development of Project Intense and I was also asked to become an Assistant Principal. This progression only made me more driven and ambitious and in 2017 I was proud to become joint owner of Razzamataz Medway and lead Principal.”
In terms of highlights, there have been so many to choose from for Emily but she feels very fortunate to be so incredibly passionate about her business and being part of the students’ journeys and watching them achieve their dreams too.
For others looking to be part of the theatre school franchise, she says: “You mustn’t be shy of hard work, but I promise, with the support of Head Office and following their building blocks, you will be successful and love what you do.”
Emily with some of the Medway students
Emily also believes that being part of an award-winning franchise has helped create the huge success of the business that she shares with Hayley. “I love that Head Office are always pushing the boundaries and driving the way within this sector of the performing arts,” she explains. “What is appealing to students and their families are the performance opportunities such as Her Majesty’s, The Indigo O2, Disneyland and the up and coming Cruise ship performance. We also offer great partnerships with a talent agency and The Stage Newspaper which is so credible and exciting for those students who wish to pursue this career a little more seriously.”
Join our team
Razzamataz is gearing up to celebrate 20 years in business in 2020 with a special Conference held on 20 January 2020 at the stunning Atmosphere Venues in Millbank, London. Selected potential franchisees are being invited to attend, giving them a chance to meet Denise and the Head Office team and to find out more about running a theatre school including how the Razzamataz brand supports all students and franchisees.
Contact us NOW for a fabulous 50% off the franchise fee, first term management fee free PLUS we pay your VAT. Just quote PR2020. Offer available till end of December. Contact our friendly head office team on franchise@razzamataz.co.uk or call 01768213086. Visit: www.razzamataz.co.uk/franchise-opps/discovery-dens/
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